Couple on laptop in field
Area of Study

Agriculture Business Management

Agriculture Business Management allows for the opportunity of one-on-one instruction for beginning and/or experienced farmers, ranchers and agriculture business owners.

Agriculture Market Plan Development

TOTAL CREDITS
18
CIP:
010105-010101
BANNER:
ABMI
Certificate

The Market Plan Development Certificate is designed for students who want to continue with the option of completing a market plan in a specific area. Potential products to be completed in this certificate program include, but are not limited to, product/service analysis, competitive analysis, target market list, price template, breakeven template, promotional strategy, decision aid tool list and a market plan.

Program Learning Outcomes:

  • Complete a market plan for their business, including but not limited to product/service analysis, target market analysis and competitive analysis.
  • Review and maintain current system to established trends.
  • Maintain and refine their computerized record-keeping system.

Program Requirements

Total Credits 18
Course Number Course Title Credits Details
ABM163ABM1063
Marketing Plan Development I 3

Covers the use of marketing research to analyze the initial steps in developing a marketing plan. The focus will be on product and service component of the market plan. Data trends for products and services from an accounting system will be utilized in the analysis process. (5-7.5-41.7)

ABM164ABM1064
Marketing Plan Development II 3

Covers development of a customer and competitive analysis for a market plan. Research on market potential and target areas will be included. (5-7.5-41.7)

ABM165ABM1065
Marketing Plan Development III 3

Develops a pricing strategy for a marketing plan. Development of a pricing strategy will include price/qualify relationships, sales methods, and ways to add value to products/services. Data from an inventory system as well as sales and expenses for products/services will be addressed. (5-7.5-41.7)

ABM166ABM1066
Marketing Plan Development IV 3

Develops a promotional strategy for a marketing plan. Development will include examining the business image, use of technology, and media. Promotional costs will be addressed. (5-7.5-41.7)

ABM167ABM1067
Marketing Plan Development V 3

Interprets data needed for all components in a marketing plan. Identification of data collected for sections of the marketing plan will be analyzed. The need for additional decision aid tools will be examined. A historical trend analysis for sales and expenses for use in the marketing plan will be developed. (5-7.5-41.7)

ABM168ABM1068
Marketing Plan Development VI 3

Designs a marketing plan for the business. Overall marketing plan will be written with focus on how the plan differentiates from others. Cash flow ability will determine feasibility of the plan. (5-7.5-41.7)

Degree & Certificate Options

Agriculture Business Records and Business Planning

Certificate
18 Credits

Agriculture Financial Analysis

Certificate
18 Credits

Agriculture Commodity Marketing

Certificate
18 Credits

Agriculture Market Plan Development

Certificate
18 Credits

Advanced Agriculture Business Management

Certificate
18 Credits

Agriculture Profit Maximization

Certificate
18 Credits

Rural Business Entrepreneurship

Certificate
18 Credits