Business & Accounting
Area of Study

Business & Accounting

Students in the Business/Accounting program can choose from a variety of certificates and degrees to meet their educational needs. Choose between entry-level certificates, advanced certificates, associate degrees that will prepare you for the workforce, or associate degrees that will prepare you for a bachelor’s degree.

Business: Marketing Emphasis

TOTAL CREDITS
60
CIP:
529999
Associate of Applied Science

The Associate of Applied Science (A.A.S.) degree in Business/Marketing is awarded to a student who successfully completes a program with an marketing emphasis. The business/marketing programs are designed to aid students in the development of skills, knowledge, and attitudes related to immediate employment in a full-time skilled and/or a paraprofessional marketing occupation.

Written Communication

Total Credits 3

Choose one of the following courses.

Course Number Course Title Credits Details
ENG121ENG1021
English Composition I:GT-CO1 3

Emphasizes planning, writing, and editing/revisions of compositions, coupled with development of critical and logical thinking skills. This course includes a minimum of five compositions that stress analytical, evaluative, and persuasive/argumentative writing. This is a Statewide Guaranteed Transfer course in the GT-CO1 category. Prerequisite: College Readiness in English. (3-0)

ENG115ENG1015
Technical English & Communication 3

Focuses on the written and oral communication needs of students in vocational and technical fields. Enables the student to practice written, oral, reading, reasoning, and interpersonal communication skills in order to become successful (or to remain successful) in the workplace. (3-0)

ENG131ENG1031
Technical Writing I: GT-CO1 3

Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a Statewide Guaranteed Transfer course in the GT-CO1 category. Prerequisite: College Readiness in English. (3-0)

Oral Communication

Total Credits 3

Choose one of the following courses.

Course Number Course Title Credits Details
COM115COM1150
Public Speaking 3

Combines the basic theory of speech communication with public speech performance skills. Emphasizes on speech delivery, preparation, organization, support, audience analysis, and delivery. (3-0)

COM125COM1250
Interpersonal Communication: GT-SS3 3

Examines the communication involved in interpersonal relationships occurring in family, social, and career situations. Relevant concepts include self-concept, perception, listening, nonverbal communication, and conflict. This is a Statewide Guaranteed Transfer course in the GT-SS3 category. (3-0)

Mathematics

Total Credits 3

Choose from the following courses or any math course MAT1240 or higher.

Course Number Course Title Credits Details
MAT102MAT1100
Skilled Trades/Industrial Math 2

Provides a review of general mathematics, introductory algebra, systems of measurements, and methods of solving problems related to skilled trades and general industrial repair. It is designed for students in the repair industry. Topics may include algebra, geometry, graphs, measurement, and conversion between various systems of measurement. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (2-0)

MAT107MAT1140
Career Math: Program Emphasis 3

Agriculture Emphasis - Covers material designed for career and technical students who need to study particular mathematical topics. Topics include measurement, algebra, geometry, statistics, and graphs. These are presented at an introductory level and the emphasis is on applications. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0)

Wind/Welding Emphasis - Covers material designed for career and technical students who need to study particular mathematical topics. Topics include measurement, algebra, geometry, and graphs. These are presented at an introductory level and the emphasis is on applications. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0)

MAT112MAT1160
Financial Mathematics 3

Covers the fundamentals of financial mathematics. Topics including pricing, taxes, insurance, interest, annuities, amortization, investments. Prerequisite: Successful completion of MAT0250 or MAT0300 with a "C" grade or better or appropriate placement scores. (3-0)

BUS226BUS2026
Business Statistics 3

Focuses on statistical study, sampling, organizing and visualizing data, descriptive statistics, probability, binomial distributions, normal distributions, confidence intervals, linear regression, and correlation. Intended for business majors. (3-0)

Science or Computer Science

Total Credits 3

Take any CIS, CSC, CWB, MGD,  or GT-SC1 or SC2 course not otherwise used.

Arts and Humanities

Total Credits 3

Take any State Guaranteed Transfer course in ANT, ART, GEO, HIS, HUM, LIT, MUS, PHI, POS, PSY, SPA, SOC or THE. You can also choose MAN1028, ECO1001, ECO2001 or ECO2002 if not otherwise used.

Program Requirements

Total Credits 36
Course Number Course Title Credits Details
BUS115BUS1015
Introduction to Business 3

Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. (3-0)

ACC111ACC1011
Introduction to Financial Accounting 3

Focuses on financial accounting concepts prescribed by Generally Accepted Accounting Principles (GAAP), including financial information for external partners, the accounting cycle process, basic terminology, transaction analysis, internal control systems, and financial statement preparation and analysis. (3-0)

or

ACC121ACC1021
Accounting Principles I 4

This course introduces the study of accounting principles for understanding of the theory and logic that underlie procedures and practices. Major topics include the accounting cycle for service and merchandising companies, internal control principles and practices, notes and interest, inventory systems and costing, plant assets and intangible asset accounting. (4-0)

CIS118CIS1018
Introduction to PC Applications 3

This course introduces basic computer terminology, file management, and PC system components. Provides an overview of office application software including word processing, spreadsheets, databases, and presentation graphics. Includes the use of a web browser to access the Internet. (3-0)

BUS217BUS2017
Business Communication/Report Writing 3

Emphasizes effective business writing and cover letters, memoranda, reports, application letters, and resumes. Includes the fundamentals of business communication and an introduction to international communication. Suggested Prerequisite: Sentence Skills Accuplacer score of 95. (3-0)

BUS216BUS2016
Legal Environment of Business 3

Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is given to economic regulation, social regulation, labor-management issues, environmental issues, and contract fundamentals. This course analyzes the role of law in social, political, and economic change business environments. (3-0)

MAR216MAR2016
Principles of Marketing 3

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion, distribution, and their applications to businesses and the individual consumer. (3-0)

MAR111MAR1011
Principles of Sales 3

Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. (3-0)

MAR220MAR2020
Principles of Advertising 3

Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. (3-0)

MAR155MAR1055
Social Media for Marketing in Business 3

Focuses on the use of social media as a business strategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to further business goals.

JOU105JOU1005
Introduction to Mass Media: GT-SS3 3

Places the mass media in a technological, historical, and cultural perspective, considering the validity, integrity, and influence of the evolving media in a democracy. This is a Statewide Guaranteed Transfer course in the GT-SS3 category. (3-0)

MGD104MGD1004
Videography 3

Offers an introduction to the principles and techniques of videotape production, including camera operation, basic script writing, lighting, sound and basic digital editing.  Detailed examination of the pre-production, production, and post-production processes, as well as aesthetics, will be included. (0-3)

BUS120BUS1020
Introduction to E-Commerce 3

Provides an introduction to electronic commerce and the business trends in the dynamic e-commerce environment. This course covers the definition of e-commerce, technology and software requirements, security issues, electronic payment and marketing strategies. This course focuses on what to expect in business-to consumer (B2C) and business-to-business (B2B) e-commerce markets when creating an e-business. (3-0)

Electives

Total Credits 9

Choose an additional 9 credits of electives from ACC, BUS, CIS, CSC, CWB, ECO, MAN, MAR, MGD prefix or PHI2005, PHI1012 or other approved course.

Degree & Certificate Options

Business Designation

Associate of Arts
60 Credits

Business: Accounting Emphasis

Associate of Applied Science
60 Credits

Business: Management Emphasis

Associate of Applied Science
60 Credits

Applied Management

Associate of Applied Science
30 Credits

Accounting Technician I

Certificate
18 Credits

Accounting Technician II

Certificate
45 Credits

Business Administration

Certificate
15 Credits

Basic Tax Preparation

Certificate
3 Credits

Business Management

Certificate
45 Credits

Economics Designation

Associate of Arts
60 Credits

Foundations of Business I

Certificate
15 Credits

Foundations of Business II

Certificate
21 Credits

Business: Marketing Emphasis

Associate of Applied Science
60 Credits

Marketing

Certificate
45 Credits

Faculty

Amanda Kerker
Business
970-521-6744
Whyman Hall- 126D
Sterling
Amanda Kerker
Brian Lewton
Economics Faculty
970-521-6719
Whyman Hall- 126A
Sterling
Headshot of Brian Lewton
Allison Wernsman
Accounting Faculty
970-521-6735
Whyman Hall
Sterling
Allison Schaefer

Staff

Kelly Dyess
Administrative Assistant II
970-521-6637
Whyman Hall- 126F
Sterling