Editorial Style Guide and Brand Guidelines
Editorial Guidelines
Editorial guidelines are to word what graphic standards are to design.
They set the standards for the words and tones used when talking to customers, donors and community partners. The use of one distinctive voice on the web, social media, in print and conversation projects a unified message.
Voice and tone work collectively to engage our audience, whether they are listening, scanning or reading. Each word offers an opportunity to inform, inspire and fuel word of mouth.