Official Logos

Seal

The Northeastern Junior College seal represents the official business of the college (Figure 1). It symbolizes a sense of tradition, quality, and the power of knowledge. However, it is not, and should not be construed or used as the college’s “logo.” Appropriate uses of the seal should be limited to the official business of the college, such as student transcripts, diplomas, and official board actions.

Institutional Mark

The official logo or trademark of Northeastern is the “N-flame,” used in conjunction with the name of the college (Figures 2 and 3). This symbolizes the energy of knowledge for students who are empowered by learning.

The logo represents the college in the community, internally and externally, locally, regionally and nationally. It must be used in all instances of marketing and identification of the college.

Examples of appropriate use include:

• Publications and promotional material
• Advertisements and environmental graphics (e.g., billboards, vehicle wraps)
• College stationery, business cards, name tags
• Internal promotion and correspondence
• Campus, vehicular and other signage
• Merchandise sold on behalf of Northeastern or using the college’s name and/or likeness

The logo must be used according to the college’s approved graphic standards. It must not be rekeyed, redrawn, re-proportioned, added to or modified in any way. It is the official trademark of Northeastern Junior College and must be reproduced from original artwork. Only the official, approved version(s) of the logo are appropriate for use. The Northeastern Marketing Department is responsible for establishing and maintaining these graphic standards.

Wordmarks

It is appropriate to use the wordmark (Figure 4) on merchandise and other places where space is at a premium, or where a more formal look is desired. Keeping with the Northeastern style standards, there are two versions of the wordmark, with and without the words “Junior College.”

Please see the Editorial portion of this style guide for information about the different applications. Like all Northeastern trademarks, the wordmark is not to be rekeyed, redrawn, re-proportioned, added to or modified in any way. It must be reproduced from original artwork, which is managed by The Northeastern Marketing Dept.

Abbreviated Versions

There are two alternatives (Figure 5) of the official logo for use in signage or merchandising. The alternatives of the logo include feature the N-flame only or the N-flame with the college’s name below it. The two elements are inseparable and unalterable. No additional elements may be added.

Singular Use of the Flame

The flame from behind the N is the only piece of the logo that may stray from brand guidelines, and must be approved by the Northeastern Marketing Department before production.